Cricket Icon DJ Bravo finds his ‘30’ with the next generation through the Dubai Fitness Challenge

‘Find your 30’ is the catch-cry of the incredibly popular, annual Dubai Fitness Challenge, launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council of Dubai, the challenge has become a widely embraced initiative, seeing it adapted into the everyday lives of those living in and visiting the UAE. 

Designed to celebrate fitness and wellness, the Challenge aims to bring together not just everyone in the UAE, but inspire the world to complete 30-minutes of activity each day for a 30-day period. With the inaugural International League T20 fast approaching, those involved with the league identify with the beliefs on which the initiative is founded and the fitness demands required of today’s cricket-stars. And, in an exciting collaboration between the ICC Academy (Dubai Sports City, Dubai) and the ILT20, tagged ILT20FIT, tomorrow’s cricketing stars took the challenge by the hand on Sunday November 20, at the ICC Academy, and found their 30 through a morning of fun exercise challenges spearheaded by the dashing icon of cricket, DJ Bravo, who will represent MI Emirates franchise team in the inaugural league. 

Mubashshir Usmani, General Secretary Emirates Cricket said, “ILT20 League management is very pleased to support the Dubai Fitness Challenge 30x30 through our ILT20FIT activity, and we are grateful of DJ’s unwavering commitment to lead this session and inspire a healthier, fitter future for all – regardless of age and fitness-level. We are confident these young, talented players will become more aware of their lifestyle and fitness habits and how they can benefit from making such lifestyle changes as they pursue their dreams and goals.”

DJ Bravo, Legendary cricketer and ILT20 player, said, “This is a great initiative by Dubai and its leaders, and I am really happy to be a part of the ILT20FIT movement, it sends a strong message about health (to the community) and to see first-hand how simple it is to bring one change into your life. Fitness is fun and getting kids to move and to understand the importance of their lifestyle choices is incredibly important, and anyone can start at any age – the key is to just start. If I can inspire kids, and their parents, to consider making one change then job done, another fitness convert for a healthier tomorrow.”

Salman Hanif, Head of Cricket Business Dubai Sports City said, “Fitness is an integral part of developing the future athlete and we, at the ICC Academy, are extremely cognisant of incorporating an element of fitness and wellness into all our programs and activities. To see our Academy students enthusiastically join in and be inspired by DJ during this ‘30x30’ activity is extremely encouraging as we help them understand the importance of how fitness and performance intertwine. We extend our thanks to our Academy students, and their parents, for taking the time to join us for this activity.” 

At the end of the ILT20FIT activity participants were given an exclusive treat to get up close to, and take photos with the impressive ILT20 Trophy, which was proudly displayed at the Academy.

Making its debut in January (2023), the inaugural ILT20 promises to be a high-octane competition with some of the greatest cricketing superstars on the planet such as Andre Russell, Shimron Hetmyer, Moeen Ali, Kieron Pollard and Wanindu Hasaranga set to make their way to the United Arab Emirates to kick-off the League in January 2023. The league will be played in a 34-match format across the UAE’s exemplary, world-class cricket facilities in Dubai, Abu Dhabi and Sharjah. 

Franchise teams, comprising 84 International and 24 UAE-based players, include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). 

Cricket fans across the world can catch the LIVE telecast of this exciting cricket league on ZEE’s linear channels, digital platform, Zee5 as well as Zee Cinema SD, Zee Cinema HD, Zee Anmol Cinema, &Pictures HD, &Flix SD, &Flix HD, Zee Zest SD, Zee Zest HD, Zee Bangla Cinema and Zee Thirai.

ILT20 news, updates and interactive chat can be found via www.ilt20.ae and @ILT20Official on facebook, twitter, instagram, tiktok, snap chat and linkedin.

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